With Guestroom, the goal is always to make the product feel like a carefully curated brand rather than shop merch — something that could stand on its own as a line, not just a rack of logo tees by the register.

I've built a real working relationship with Chandra Lotus, the owner: she trusts my eye as a designer, and that trust is what lets the work stay sharp instead of getting watered down into something safer. We work closely drafting pieces together, and everything ends up sold right in her private studio, which keeps the whole thing intimate rather than mass-produced.

It's a collaborative process from concept to final product — true to the grungy edge of tattoo culture, but executed at the highest level of quality, so it reads as considered rather than thrown together.