Jack Brock
05 — HILOS

Art Direction · Visual Identity · Experiential Design

Tools & techniques
RoleCreative Fellow — Growth & Brand
CompanyHILOS, Portland OR
YearSpring 2026 — Present

HILOS is a Portland footwear-design software startup, and my lane there sits between the product and the people who use it: visual media, creative marketing, and the motion and email systems that carry a launch from first teaser to activated user.

The work ranges from the GHOST launch — logo animation, hype video, and the orb sequence that anchors the campaign — to social motion for the Designer in Residency program, event promos for Open Haus, a brand identity redesign, and a full lifecycle email program designed and built end to end.

Everything is made to feel like one system: the same restraint in type and color, the same tactile motion language, whether it lands in a feed, an inbox, or on a screen at an event.

01

In-App Content

Motion made to live inside HILOS GHOST, from the intro sequence that opens the app to the launch film and product UI loops.

Intro animation sequenceThe orb sequence that opens the app
Product UI loopScreen motion for the GHOST product page
Sound off
GHOST hype videoLogo animation and platform launch film — click for sound
02

Designer in Residency — Social Posts

A 12-minute long-form film on the residency, plus the social posts that carried it.

Designer in Residency — the filmCamera op + graphics: set up and conducted the interviews, lit and recorded them, shot the VHS footage, and designed the intro, outro and name cards · 12 min · press play for sound
Sound off
Couch Runner — promoResident spotlight for Sarah Inyoung Park — click for sound
Couch Runner — Sarah Inyoung ParkResident announcement post
Couch Runner — blackDesigner in Residency — Social Posts
Couch Runner — colourwaysBlack, burgundy, tan
Couch Runner — outsoleThe sole against its sketches
Program motion heroSocial motion announcing the residency
Resident carouselDesigner in Residency — Social Posts
Resident carousel — detailDesigner in Residency — Social Posts
03

Events

Parsons winner postCelebrating a student winner designed on HILOS
Sound off
Open Haus promo — AugustSummer studio nights — click for sound
Open Haus promo — JulyEvents
04

Designed on HILOS — Social Campaign

Designed on HILOS — 01A campaign built from user-generated designs
Designed on HILOS — 02Designed on HILOS — Social Campaign
Designed on HILOS — 03Designed on HILOS — Social Campaign
05

Brand Identity Redesign

MarkBrand Identity Redesign
Four forms, one sparkThe concept behind the mark
AnatomyBrand Identity Redesign
WordmarkBrand Identity Redesign
Logo suiteBrand Identity Redesign
TypographyBrand Identity Redesign
StationeryBrand Identity Redesign
SocialBrand Identity Redesign
In productBrand Identity Redesign
06

Lifecycle Emails

Activation and onboarding emails, designed and coded in light and dark mode.

Activation nudgeStart a project from a sketch, image, or prompt
Feature email — darkLifecycle Emails
Feature email — lightLifecycle Emails
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